Category: Social Media

Proliferation of social media has its own benefits; but this rising or already popular phenomenon has its own perils and demerits. And the threat comes in the form of fake followers. Whether you are creating … Read More

Negative reviews aren’t bad news.

Yet, many businesses fear negative reviews, without realizing that they are easy to deal with and can can actually have a positive effect on your business.
The truth about bad reviews
It’s impossible … Read More

Companies should be taking the time to focus on creating content that social media users want to view. Many consumers rely on social media networks to be informed about brand news, promotions, product releases, and … Read More

If you have decided upon web marketing as one of the primary strategies for the growth of your business, then you will have to look at using email marketing and social media marketing the effective … Read More

Any person with an online website or blog knows the importance of SEO in getting higher search rankings. Not many, however, are aware what SEO actually means and how to implement the different optimization techniques … Read More

While there is little marketers can do about the upheaval caused by changes to search engine and social media algorithms, there are tweaks you can make to your online strategy that can impact consumers’ decisions.

Constant … Read More

SEO is similar in all industries and for all types of companies, but there are things that differ based on whether you own a franchise, a blog, a B2B versus a B2C company, and … Read More

Despite Facebook’s best efforts, some internet content continues to be created and consumed outside of the company’s walled garden. To address this misbehavior, the company today introduced new Chrome extensions for sharing and saving articles. … Read More

Social media is transforming the way brands market themselves online. Actually, it’s safe to say that social media has already changed things in a big way.

New platforms have emerged that continue to transform the way … Read More

Increased use of social media and online marketing techniques gives companies a chance to engage with their customers, and brands are quickly catching on to the practice of reputation marketing. The potential downside is that … Read More